How Ottawa Valley businesses are adapting to changing consumer habits in a post-inflation economy

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After years of high interest rates and rising inflation, new research from the Future Consumer Index says that the everyday consumer is evolving their habits to match the economy.

The most obvious habit learned from a highly inflated economy is that consumers are looking for deals and discounts where ever they can.

At White Pine Books in Arnprior, owner Jen Rusheleau says their rewards program, which offers five percent back on purchases, goes a long way with customers.Rusheleau says just a few years ago customers were more hesitant to give out personal information in exchange for savings. With four locations throughout the valley, Ottawa Valley Coffee is a café that could be considered laid back with old, comfy recliner chairs. There's string lights, neon lights, and live plants throughout, and an in-store marketplace selling goods from other local small businesses.

And following a time when wallets have remained cinched to save, spending on experiences and activities is also seeing an increase. Typically, the spring and summer months typically see a boom in the Canadian real estate market. However, an economist expects higher interest rates will 'keep a lid on' sales volumes and put 'pressure on housing prices.'The recording artist manager, who has worked with Justin Bieber, Ariana Grande, Demi Lovato and other stars, announced he is retiring from music management.

People are being advised to plan for the weather with the Greater Toronto Area and much of southern Ontario set to see a bout of sweltering hot summer temperatures starting today.Advocates are raising concerns about high temperatures in school classrooms across Ontario as the province faces a major heat wave this week.Montreal under heat warning as humidex expected to exceed 40

 

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