Paramount Global leaders are having discussions with a number of companies to explore merging Paramount+, its money-losing streaming service.
"What they don't have is our scale of content, and together we will make for a very powerful combination to drive more minutes and greater profits," McCarthy said of a potential tech partner at the town hall, according to a transcript of the event obtained by CNBC.
Max has about 100 million global subscribers, with 52.7 million based in the U.S. Paramount+ ended its first quarter with 71 million."The sheer volume of hit content that we could offer together would be tremendous across TV, film and sports, and would attract millions of viewers," McCarthy said during the town hall of partnering with an existing subscription streaming service like Max or Peacock."Plus, we would share in all other non-content expenses.
Media companies are now focused on better monetizing streaming content through bundles and partnerships. Disney and Warner Bros. Discovery have recently become more willing to license some of their content to rival streaming services,they plan to bundle their streaming services beginning in the summer.
The downside to more bundling or windowing of content is customer confusion. Increased mix-and-match offers between streaming services can easily lead to frustration rather than customer satisfaction.