Brat Green Is the Color Trend Everyone Loves To Hate

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Emma is the fashion features editor at Marie Claire, where she writes deep-dive trend reports, zeitgeisty fashion featurettes on what style tastemakers are wearing, long-form profiles on emerging designers and the names to know, and human interest vignette-style round-ups.

—which debuted on June 7 and has amassed 15.4 million Spotify streams, climbing to number three on the Billboard 200—you’ve probably seen the album art's signature slime-green shade.. The background color of the British pop star’s latest record is a color you won’t even find in nature—it's more akin to the radioactive glow of a nuclear plant.

As Chen puts it,"Charli XCX cleverly uses the color and its cultural connotations to create a world and mood around her new album." The singer has provided the slime green color with a storyline and its own soundtrack of clubby hyperpop, aligning itself with an archetype of It girls—the bonafide. To them, the best outfits are the ones that garner stares and double takes on the sidewalk.

Previously, she was Marie Claire's style editor, where she wrote shopping e-commerce guides and seasonal trend reports, assisted with the market for fashion photo shoots, and assigned and edited fashion celebrity news.

 

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