The power of persuasive communication, by Ruth Oji

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A Nigerian newspaper and Online version of the Vanguard, a daily publication in Nigeria covering Nigeria news, Niger delta, general national news, politics, business, energy, sports, entertainment, fashion,lifestyle human interest stories, etc

Persuasion is a vital life skill. It is a crucial aspect of our daily lives that can influence and impact our personal and professional success. Whether you are negotiating, convincing, or discussing important topics with friends and family, persuasive communication aids in presenting your ideas and thoughts in a compelling way that fosters understanding and cooperation.

The pathos model is a persuasive communication model that involves emotional appeal. With pathos, you can appeal to your audience’s emotions by eliciting arguments, support, or feelings. There are some reliable elements that can be used to improve your pathos persuasiveness: stories, empathy, vivid language, and emotional triggers. An example would be the use of a charity advertisement showing images of suffering animals, communities, or societies to prompt people to make donations.

If you had a communal rift or conflict within your workspace, what persuasive communication model would be suitable for resolution and negotiations? You need active listening to understand your recipient’s needs, concerns, or mistakes before finding mutually beneficial solutions. Logos is best applicable when approaching the situation with effective cooperation and inventing options for common ground.

 

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