How Casper's founders went from $100,000 in debt to building a billion-dollar mattress start-up

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Here's how Casper’s founders went from $100,000 in debt to building a billion-dollar mattress start-up. (via CNBCMakeIt)

Without any significant outside investments, Casper's founders first had to put up their own money and when that ran out use their own credit cards to pay for the most basic start-up costs, including manufacturing the first sample mattresses and paying to ship them to prospective investors.

Casper's founders finally won over a group of venture capital investors who believed in the idea enough to give them $1.85 million in seed funding to get the idea off the ground in January 2014. The company officially launched in April 2014 and, even to the surprise of its founders, CasperThe founders then had to scramble to fulfill those early orders.

 

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