The moves come as Apple shifts to emphasize digital content and other services to offset a pullback in the once-sizzling smartphone market.
Apple has reportedly allocated more than $6 billion for TV+ original shows, a small number of which would be available when the service goes live. The Apple TV+ service, an on-demand, ad-free subscription service, will launch this year in 100 countries, the company said at the event. Apple will also allow consumers to subscribe to third-party services like HBO and Starz from the same application.
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