Beauty Giant Coty Tries On a Smaller Size

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The beauty giant behind CoverGirl cosmetics and Clairol hair dye hopes to undo a failed makeover

Years into a turnaround that has yet to take hold, beauty giant Coty Inc. is doing an about-face.

The maker of CoverGirl cosmetics, Clairol hair dye and OPI nail polish is abandoning a revival plan centered on adding businesses and spitting out new products. The new strategy: shrink, pay down debt and undo a failed makeover of one of its biggest brands.

 

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