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Watchdog bans DWP's 'misleading' universal credit adverts

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ASA found claim that people could move into work faster on UC to be unsubstantiated

A series of government ads extolling the virtues of universal credit and purporting to bust negative myths about the flagship Conservative welfare policy has been banned because it is “misleading”.

 

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I've put in an FOI to ask the DWP which areas they asked for the ASA's advice on, but it's a slow process: could you ask your spokesman? Was it on the upheld issues, or was it only on the issue of identification as advertising, which was mostly not upheld anyway? chakrabortty

is this tory propaganda then?

UC is a slow death sentence for the most vulnerable.

Who knew universal credit is a viscous attack on the poor?

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