raised a $12 million Series B extension, following its initial $20 million Series B two years ago.
However, with several entrants to market and traditional options like med spas still reaching consumers, differentiation, education and scalability are key. Here, leaders in the fast wellness service space share their approaches to the category. , which plans to close 2023 with a total of 60 locations, entered the market with fast, affordable targeted laser facials. The company’s signature laser facial, $250, lasts just 15 minutes.
“We have done more treatments than anybody, not in the U.S., but anybody in the world. This year we’ll do roughly 750,000 treatments. We’ve been in business 10 years.…We have done millions of treatments. Yes, it’s about the device you use, but the most important thing is the protocol,” Throgmartin said. took a similar approach when it launched in 2015. The company, which plans to have more than 50 shops by the end of 2023, has been focused on modernizing the spa category.
“There is no complicated menu of services that clients have to blindly choose from and no crazy upsells,” said Rachel Liverman, CEO and founder. Instead, aestheticians use time in the treatment room to customize the service based on the consumer’s needs by implementing things like extractions, LED light or high frequency.also entered the market in 2019 focused entirely on cosmetic dermatology with services like Botox, Morpheus8 RF microneedling, Keravive and Emsculpt NEO.
“We are controlling the quality and consistency by which we’re holding ourselves accountable to a very high standard of medical expertise,” she said.