Wildlife-watching in the Shetlands, Old Harry Rocks in Dorset and the snowy peaks of the Cairngorms have seen an uptick in visitor interest after featuring in the first episode of David Attenborough’s BBC series,“I’ve been inundated with enquiries about visiting Shetland and I’m delighted with the huge interest the film has created,” said Richard Shucksmith, from Shetland Photo Tours, who was also involved in the filming and featured in the programme.
Accommodation providers around Studland Bay had yet to see an impact on bookings, but there has been an uptick in interest for holidays in Scotland.VisitScotland saw a 66 per cent increase in traffic to the Shetland-related pages of its website between 11-14 March, compared to the previous three days.
“I took over 40 brochure requests on Sunday night alone and haven’t seen a spike in interest like this sinceGoogle searches for “Shetland Islands” spiked when the first episode aired on 12 March. Wild Isles is another example of television shows and films encouraging tourism to UK destinations as the screen tourism trend continues.