Canadian Tire rolled out
Tim Hortons will also offer a second version of its credit card aimed at students, newcomers and others with limited or no credit history. The credit card management will be fully embedded into the existing rewards app, said Sturm, including applying for the card and viewing statements. However, customers can also load the card to a digital wallet like Apple Wallet, he said, and they can also receive a physical card.
Brands have been increasingly offering not only rewards programs but also linked financial services and credit cards, but Sturm said he thinks the Tim Hortons rewards program stands out because of the accessibility of its rewards. Instead of saving up for what he calls more aspirational rewards, Tim Hortons customers can easily rack up enough points to get a more tangible, practical reward like free coffee or food, he said.
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