Other companies have also been pushing further into the intersection of rewards and credit cards to build customer loyalty, including BMO’s recent purchase of Air Miles, while Scotiabank has been expanding its Scene Plus rewards program in partnership with Cineplex Inc. and RBC relaunched its Avion Rewards program last year.
This secured credit card will earn Tims Rewards Points and may help users build their credit, the company said.Article contentThe credit card management will be fully embedded into the existing rewards app, said Sturm, including applying for the card and viewing statements. However, customers can also load the card to a digital wallet like Apple Wallet, he said, and they can also receive a physical card.
Retail analyst Bruce Winder said while the market for rewards programs and linked credit cards is “incredibly crowded,” the Tims Financial launch sounds interesting.Launching rewards-linked credit cards can be a lucrative play for brands if it goes well, said Winder, with more opportunities to gather data and incentivize brand loyalty.
The secured credit card may actually be what helps the program stand out among competitors, Winder said, as students and new immigrants to Canada will likely be interested.But the mainline credit card might be a harder sell amid the noise, he said. Sturm said the company has made a lot of changes since the report to strengthen privacy through “highly reputable external partners” and an internal review, as well as improving communication around the company’s privacy policy, which has also been updated.
Loans Loans Latest News, Loans Loans Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: nationalpost - 🏆 10. / 80 Read more »
Source: financialpost - 🏆 7. / 85 Read more »
Source: CP24 - 🏆 30. / 67 Read more »
Source: BNNBloomberg - 🏆 83. / 50 Read more »
Source: CTVNews - 🏆 1. / 99 Read more »
Source: fpinvesting - 🏆 43. / 63 Read more »