Apple unveils new no-fee credit card: The Apple Card

Apple just unveiled its new take on an old innovation, a Goldman Sachs-linked credit card called the Apple Card.

The Apple Card pays 2 percent in cash back on Apple Pay transactions, 3 percent on direct Apple purchases, and 1 percent on purchases with the physical card. The rewards will be available on a daily basis, according to Apple executive Jennifer Bailey. The card, which lets users manage spending and rewards through the iPhone's Wallet app, was set to be tested by employees of both companies, a person with knowledge of the situation said last month. It will have no fees of any kind, according to the presentation: No late fees, international fees or annual fees.

Purchases are grouped in color-coded categories like food, entertainment and more, and spending trends are shown over weeks or months. Payment options are shown dynamically, so users can decide how quickly they want to pay down their debt. Annual interest rates would range from about 13 percent to 24 percent if the service were running now, Apple said.

Services versus hardware at competitive prices. Which wins? Selling services. Slash prices when there is a revolt against the luxury prices for non-luxury hardware. Wonder if this is the start of Apple's decline or if its cult will pay for all these new services.

And CapitalOne is like *phhsssshh* that is weak. Our physical cards are wireless NFC ready, Chip, and old school mag stripe. WITH whatever the hell you want a picture of on the front. Apple are amateurs at the game.

Is this Oprah approved?

Then why do we need a card? Maybe because Apple Pay has been a flop and so will this.

Apple just giving out business cards

If it requires a password then don’t be an idiotic hateful liberal like podesta and use ‘password’ so the Russians can hack your Apple Credit Card!

I wonder what programmatic changes this entails for web developers when it comes to online payment.

• No interest (the kind where people care about it)

yeah, 'cause it's effing virtual..

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