There has been a jump in parents and grandparents using buy now, pay later to purchase baby products, according to new data.
BNPL provider Clearpay, which released the figures recorded a 165 per cent increase in sales for prams, 228 per cent for moses baskets and 239 per cent for baby carriers through buy now, pay later schemes Nearly a fifth of people across the survey said they are encouraged to buy baby items they see on social media, rising to a third of younger parents aged 18 to 24.
Over-60s are particularly likely to use the platform to shop for furniture and home essentials, Klarna said.But concerns have been raised that some people could take on too much debt, which could end up being difficult and costly to pay off.