: “Neither a borrower nor a lender be.” It’s fitting that the bard - who died a very wealthy man - is quoted in a new research
“If lenders see strings, then they are inclined to think it’s okay to hold on to and even pull on those strings through the concept of deserved oversight,” says lead author Ashley Angulo, assistant professor of marketing at The University of Oregon. “Feeling like you own something shapes how you treat it, how you allow others to treat it, and importantly kind of distorts your thinking about how valuable the item you own is. We know that feelings of possession are unique to lending , so it’s because they still feel the attachment to this money that they see strings tethering themselves to the borrower,” Dr. Angulo said.
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