Vogue magazine makes comeback in Greece as debt crisis ebbs

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Relaunch bets on a successful return in a magazine market hurt by declining readership and advertisers

The front page of Vogue magazine in Athens, Greece, March 31 2019. Picture: REUTERS/GEORGE GEORGIOPOULOS

Vogue Greece will be the luxury magazine’s 26th international edition, run by a 29-year old editor-in-chief Thaleia Karafyllidou. “Your return after years of absence fills us with joy. Greece faced problems and lived dramatic moments, I can only imagine how tough it was. However, the signs of recovery are now visible, even here in America.”

Lyberis went bankrupt in 2012 when advertising dried up during the economic crisis that sent the country’s unemployment to nearly 28%, dampening appetites for high fashion and lifestyle goods.

 

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