Government adverts banned for 'misleading' claims about Universal Credit

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The ads were designed by the Department of Work and Pensions to dispel 'myths' about the controversial scheme.

The DWP attempted to defend the ads, citing a 2017 report that said Universal Credit claimants were 4% more likely to have been employed at some point in the first six months of making their claim than those on legacy benefits.

The regulator said the 4% figure cited was"not sufficiently relevant" to how readers would understand the reference to moving into work faster, as referring to"secure, ongoing employment". The ASA also said there was no data relating to the speed with which urgent advance payments were made. The regulator said:"We told the DWP to ensure that they held adequate evidence to substantiate the claims in their advertising, to include significant conditions, and to present significant conditions clearly."'Selling sex for £5 is the only way I can survive after Universal Credit chaos'

 

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One way or other most of the ads will be misleading. eleccion2019

Sadly ... only to be expected now the Vote Leave liars are in charge of No 10. Truth is their first casualty. dwppressoffice 👀

Yeah but Corbyn

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