Paramount Global leaders are having discussions with a number of companies to explore merging Paramount+, its money-losing streaming service.
Paramount Global leadership is having active discussions with other media and tech company executives to determine if a structure makes sense for both parties where Paramount+ can be merged with another streaming entity and potentially co-owned, according to people familiar with the matter, who asked not to be named because the discussions are private., according to people familiar with the matter.
While a structure for a hypothetical joint venture with Warner Bros. Discovery hasn't been discussed in detail, ownership likely wouldn't be a 50-50 split given the existing natures of the streaming assets and their finances, according to people familiar with the discussions. "The sheer volume of hit content that we could offer together would be tremendous across TV, film and sports, and would attract millions of viewers," McCarthy said during the town hall of partnering with an existing subscription streaming service like Max or Peacock. "Plus, we would share in all other non-content expenses."Since late 2019, traditional media companies including Paramount Global, Disney, NBCUniversal and Warner Bros.
Media companies are now focused on better monetizing streaming content through bundles and partnerships. Disney and Warner Bros. Discovery have recently become more willing to license some of their content to rival streaming services,they plan to bundle their streaming services beginning in the summer.
The downside to more bundling or windowing of content is customer confusion. Increased mix-and-match offers between streaming services can easily lead to frustration rather than customer satisfaction.
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